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Signs are the most affordable means of
advertising for many businesses, and most
businesses - new or not - don't have a dollar to
waste. Signs are the most effective, yet least
expensive form of advertising for the small
business. What's more, signs are always on the
job for you, advertising 24 hours a day, 365
days a year.
Your sign is the only indicator that you are
there, and would like the customers' patronage.
Without adequate signs, potential customers will
not notice your business. These easily lost
customers may represent the percentage of
business you need to become profitable. |
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If your business lacks good street
visibility, but is next to a freeway or major highway, a
high-rise sign can function like an outdoor advertising
structure by providing multiple street frontages. An
optimally visible high-rise sign will increase the
potential market exposure of any retail site. Because of
enhanced sign technology, sign faces can be easily
changed or retrofitted to match evolving economic
marketing circumstances. Increasingly, signs
requirements are met by use of variable copy electronic
message units. New developments in lighting, plastics,
and paint mean signs can now achieve. |
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