The style of your sign depends on the message you need to communicate on the sign itself, and also the message you want to communicate about your company. There are many ways to convey the same message, and here we will demonstrate some of them:

In the first example the restaurant name is emphasized with larger letters and a bold typestyle.

Adding a border increases reading speed. A border is always a good idea where the intended audience will be in cars.

Here we add more emphasis to the basic "Eat at Joe's" sign. A second colour increases retention. The black outline improves colour contrast and thereby increases the legibility of the whole sign.

Special effects increase the noticeability of the sign by giving it greater impact.

Now we add some digital graphics to the sign. A simple graphic communicates more information in less time than it takes to read text.

Digital colour graphics communicate even more information, and can activate other senses, and stimulate impulse purchases.

Finally we combine all of the elements into a unique sign style. A unique design makes the sign more noticeable and attracts the attention of more viewers.